Getting Your Website Found on Google
How Search Really Works Today
While there are other search engines, Google still accounts for the vast majority of searches in the UK. Search behaviour is also changing quickly — especially with the rise of AI-powered results.
In the past, long blog posts answering broad questions were often enough to rank well. Today, Google increasingly answers those questions directly. That means businesses need to focus on search terms that show real intent — people actively looking to buy, book, or enquire.
What Are Keywords?
Keywords are the phrases people type into Google. For example, a search like “plumber in Andover” shows clear intent — the person is looking for a service, in a specific location.
These are known as transactional keywords. They’re far more valuable to most businesses than purely informational searches, as they’re much closer to generating enquiries.
Helping Google Understand What You Do
We treat Google like a recommendation engine. The clearer your website is about what you do, where you operate, and who you help, the easier it is for Google to put you in front of the right people.
On-Page SEO
On-page SEO focuses on the content and structure of your website. It helps Google understand your expertise and match your pages to relevant searches.
- Page Titles – Clear, descriptive titles that reflect each page’s purpose and location.
- Meta Descriptions – Supporting copy that reinforces relevance and improves click-through rates.
- Page Content – Well-structured content that naturally includes key phrases without overuse.
When these elements work together, Google can clearly identify what each page is about and when it should appear in search results.
Technical SEO
Technical SEO is about how your website is built and how efficiently it runs. This is where clean development and performance make a real difference.
Fast load times, accessible structure, and modern best practices all help both users and search engines.
- Performance – How quickly your website loads.
- Accessibility – Whether your site is usable for all visitors.
- Best Practices – Use of modern, secure web standards.
- SEO – How easily Google can read and understand your site.
We build websites to achieve strong scores across all Google PageSpeed metrics, helping support long-term search visibility.
What We Don’t Offer
We do not offer off-page SEO services such as backlink building or digital PR. These strategies can be effective in highly competitive industries, but they often require significant ongoing investment and are not suitable for every business.
Our focus is on building strong foundations — websites that are fast, clear, well-structured, and positioned to perform naturally in search results.
Is That Enough for SEO?
For many local and service-based businesses, a well-built website with solid on-page and technical SEO is often enough to compete effectively — without the need for costly monthly SEO retainers.
Where industries are less competitive, strong foundations can deliver excellent results on their own.
